A compliance checklist for LinkedIn employee advocacy
The core checks marketing, legal, and IT teams should align on before rolling out an advocacy workflow.
Confirm how consent is collected
Employees should understand what actions they are authorizing and when those actions happen. Clear consent is not just a legal issue; it is also what keeps participation trust high.
Review storage and retention rules
Before launch, document what data is stored, how long it is retained, and how it is removed when a user disconnects or leaves the company.
- Token handling and encryption
- Analytics retention windows
- Offboarding and revocation flow
Stress-test the workflow with legal and IT
A short joint review between marketing, legal, and IT will catch most rollout blockers early. It is much easier to adjust the workflow before launch than after a company-wide rollout has started.
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